Partnership
ecosystems
that actually
work.
Anyone can hand you a strategy deck. We build the program, run it beside your team, and stay until it's working.
Howdy is the invitation.
Partners is the belief.
A consultancy
that gets sh*t done.
A boutique ecosystem consultancy for software companies, led by founder Barbara Treviño. We build the program, run it beside your team, and stay until it works.
Boutique by design. Senior by default.
You work with operators who have carried the number and stay in execution until the system is live. Every engagement ends with your team owning it.
Every phase
of the ecosystem
lifecycle.
Whether you are standing up your first partner program or scaling hyperscaler co-sell and marketplace revenue, every engagement is grounded in work we have done ourselves. You hire operators, not observers.
Ecosystem Strategy & Planning
Program vision, ideal partner profiles, GTM alignment, operating models, and roadmaps tied directly to revenue.
Results The program has a defined shape, a revenue number attached, and stakeholders who agree on it.
Partner Operations & Infrastructure
Processes, tooling, automation, data, and governance that keep the partner organization operating when nobody is watching it.
Results The partner organization runs on documented process and tooling instead of memory.
Enablement, Activation & Execution
Program architecture, enablement, field activation, and experienced execution for teams ready to operationalize and grow.
Results Programs launch, partners activate, and the field knows what to do with them.
Marketplace & Co-Sell
Marketplace listings, private offers, cloud funding, referral operations, and field alignment across AWS, Microsoft, and Google Cloud.
Results Listings, funding, and co-sell produce revenue you can see and attribute.
These are the problems we solve. See what each one includes, or see how engagements are scoped.
Diagnose. Build. Transfer.
Find the constraint
We identify where strategy, systems, data, or field adoption is breaking the motion.
Build the operating system
We build the roadmap, processes, tooling, governance, automation, and enablement.
Launch and hand it over
We put it into use, enable the responsible teams, document it, and transfer ownership.
Practitioners,
not philosophers.
We have sat in the operator's chair, owned the number, and shipped the work. Howdy Partners designs the program, builds the operating system, and brings in specialists only where the plan requires them.
- Senior operators, never analysts learning on your account.
- Deep AWS, Microsoft, and Google Cloud program experience.
- Processes and automation designed to outlast us.
The track record
behind the firm.
Results Barbara Treviño delivered in senior partnership roles at Labra, Suger, ThoughtSpot, and Seismic. Programs she led earned partner-of-the-year recognition from AWS, Google Cloud, and Microsoft, and her AWS partnership work at Suger contributed to a $15M Series A raise.
Delivered through stronger referral operations and co-sell execution.
Created through an operationalized partner motion and field alignment.
Reduced repetitive operational work through systems and process design.
Invited to explain
the work.
The ecosystem asks BT to teach this in public. Keynotes, invited publication, and panels alongside the platforms themselves.
One way to start.
Two ways to work.
Begin with the Baseline. If work follows, choose a defined project—a Sprint or Foundation—or an ongoing Retainer. Every engagement is scoped by the functions and cloud programs Howdy Partners owns.
Questions before you reach out? Read the FAQs.
Howdy. Let's get to work.
Tell us where the ecosystem stands, what needs to change, and what a successful engagement needs to deliver.